CXN Media Case Studies

Mercy ships

Mercy Ships

Driving Volunteer Recruitment for a Global Nonprofit Mission
 

Challenge

Mercy Ships, a nonprofit operating floating hospitals staffed by volunteers, prepared to launch their second hospital ship in 2024. They needed to recruit a large number of skilled volunteers—including doctors, nurses, engineers, and maritime crew.
 

Solutions

CXN Media developed a comprehensive media strategy using Facebook, Instagram, Streaming TV, SEO, and Device ID geo-fencing. Each channel targeted qualified audiences by interest, location, job title, and intent.
 

Results

  • 9.8 million impressions
  • 200,000+ ad clicks
  • 259,000 total conversions (applications, info requests, etc.)
Susan g. komen

Susan G. Komen

Boosting Race/Walk Event Registrations Through Strategic Digital Expansion
 

Challenge

Susan G. Komen aimed to increase registrations for Fall 2024 Race/Walk events across multiple metro areas, expanding beyond traditional awareness methods.
 

Solutions

Our team added a Digital Out of Home (DOOH) layer including roadside billboards, airport displays, urban panels, and more. A 5-market A/B test compared DOOH markets against control markets without it.
 

Results

  • 15% year-over-year registration increase in DOOH test markets
  • Statistically significant lift confirmed by client’s internal analysis
  • DOOH supplemented existing media to boost visibility and reach
Nevermissed app

NeverMissed

Driving User Acquisition and Investor Readiness for a Mobile App Startup
 

Challenge

The dating app startup needed to reach 50,000 downloads by March 31, 2025, to secure investor funding. They targeted two U.S. metro areas (Washington, D.C. and Charlotte, NC) for initial rollout.
 

Solutions

We built a multi-platform campaign including Facebook, Instagram, Google Search & PMAX, TikTok, and Streaming TV. The creative was optimized for Gen Z and millennial demographics with location and interest-based targeting.
 

Results

  • 50,000+ downloads completed ahead of deadline
  • Active investor discussions underway
  • Campaign expanded to additional markets in April 2025

Let's Grow Together

Chances are we have success stories and case studies relevant to your industry. Explore how we’ve helped businesses like yours achieve measurable growth with tailored digital marketing strategies.
CLICK HERE TO FIND OUT