
Mercy Ships
Driving Volunteer Recruitment for a Global Nonprofit Mission
Challenge
Mercy Ships, a nonprofit operating floating hospitals staffed by volunteers, prepared to launch their second hospital ship in 2024. They needed to recruit a large number of skilled volunteers—including doctors, nurses, engineers, and maritime crew.Solutions
CXN Media developed a comprehensive media strategy using Facebook, Instagram, Streaming TV, SEO, and Device ID geo-fencing. Each channel targeted qualified audiences by interest, location, job title, and intent.Results
- 9.8 million impressions
- 200,000+ ad clicks
- 259,000 total conversions (applications, info requests, etc.)